What Is Brevo?
Brevo is a cloud-based all-in-one marketing, CRM, and communication platform designed to help businesses run campaigns, automate marketing, manage customer relationships, and send transactional messages — all from one dashboard. It’s especially popular with small to medium-sized businesses looking for a cost-effective, multichannel solution.
Brevo started as Sendinblue and rebranded to “Brevo” as it expanded beyond email into SMS, WhatsApp, push notifications, CRM and automation
1.Grow brand and revenue with email marketing.
Email marketing is one of the most powerful and cost-effective digital marketing channels for building brand trust and driving consistent revenue. With the right strategy, businesses can turn subscribers into loyal customers and brand advocates.
Why Email Marketing Works
Direct communication with your audience
High ROI compared to paid ads and social media
Full control over your audience (no algorithm dependency)
Personalized and targeted messaging
How Email Marketing Helps Grow Your Brand
Builds Brand Awareness & Trust
Regular emails keep your brand top-of-mind. Sharing valuable content, updates, and offers builds credibility and long-term trust.
Creates Personalized Customer Experiences
Email tools allow segmentation and personalization based on user behavior, interests, and purchase history—making your brand feel human, not generic.
Strengthens Customer Relationships
Welcome emails, newsletters, and follow-ups nurture relationships beyond the first purchase.
2.Connect instantly with SMS and MMS
Boost engagement and ROI with SMS campaigns—over 90% of messages are read within three minutes. Connect directly with customers through personalized messages, updates, and special offers.
Unlock the power of SMS campaigns with our credit bundles. Enable SMS campaigns in just one click — no complex setup needed.
Boost response rates with customized SMS messages
Enhance your SMS engagement by adding a personal touch to your messages with Brevo. Easily customize content using contact details stored in your list, such as inserting recipients’ names or crafting personalized greetings. It’s simple and effective for creating meaningful connections that could in turn increase your ROI.
Send transactional SMS
Elevate your customer experience with transactional SMS notifications for order confirmations, shipping updates, and beyond. Seamlessly integrate SMS into your automation flows or utilize our API to ensure timely and reliable delivery. With one of the highest open rates among communication channels, SMS guarantees that your audience stays engaged and well-informed at every step of their journey.
3.CRM in Brevo
Brevo CRM is a built-in customer relationship management system that helps businesses organize contacts, track interactions, and manage sales pipelines—all in one place.
Unlike complex enterprise CRMs, Brevo’s CRM is lightweight, easy to use, and tightly connected with email, SMS, and automation.
It’s designed especially for small and medium-sized businesses that want to manage leads and customers without extra tools.
Store and manage customer data
Track every interaction (emails, SMS, calls, notes)
Monitor deals and sales progress
Align marketing and sales teams
Convert leads into customers faster
Features of Brevo CRM
1. Contact Management
- Centralized contact database
- Custom fields for better segmentation
2. Deal & Pipeline Management
- Visual sales pipelines
- Drag-and-drop deal stages
3. Activity Tracking
- Log calls, meetings, and tasks
- Add notes and reminders
4. Team Collaboration
- Assign deals and tasks to team members
- Internal notes and comments
Automation in Brevo
Automation in Brevo allows businesses to automatically engage customers across email, SMS, and other channels based on real-time user behavior and data. Using a visual workflow builder, Brevo enables you to create automated journeys such as welcome emails, abandoned cart reminders, follow-ups, and re-engagement campaigns without coding. Key automation features include event-based triggers, contact segmentation, conditional logic (if/then rules), multichannel messaging, personalized content, time delays, and performance tracking. By automating repetitive tasks and sending the right message at the right moment, Brevo helps businesses save time, improve customer experience, and increase conversions while maintaining consistent brand communication.
Features of Brevo Automation
1. Visual Workflow Builder
Create automation flows using a drag-and-drop editor—no coding required.
2. Event-Based Triggers
Start automation when users:
- Sign up for a newsletter
- Make a purchase
- Abandon a cart
- Click an email or visit a page
3. Advanced Segmentation
Segment contacts using:
- Behavior
- Demographics
- Purchase history
- Engagement level
5. Multichannel Automation
Automate:
- SMS
- Push notifications
